Focus groups highlight SME needs

What are the UK's 4.7 million small and medium-size businesses looking for in 2010? SynergyOne has been talking to them to find out.

We held focus groups with a number of SME business owners and managers late in 2009 to discover what's on their wish-list. Our dialogues with our focus group members highlighted a number of key 'wants'. These are now guiding our product and proposition thinking for 2010. They told us that:

They often lack any ICT (Information and Communications Technologies) expertise in-house - outsource this to your communications provider.

• As a result they lack confidence when sourcing and dealing with ICT suppliers.

• They want straightforward support - and essentially, it has to be jargon-free.

• They'd welcome help and advice to guide them in making the right purchase decision.

• They want to know the bottom-line impact of buying a product or service - for example, hard evidence of the cost savings it brings - not how many features it has.

• They want a more personalised service - and ideally from a local contact.

The Focus Groups have proved to be invaluable to the Directors and Senior Management within SynergyOne who are striving to deliver these key messages - and others - to our staff, clients and potential clients alike.

Should you wish to discuss how SynergyOne can assist your business please call 01707 244000 or enter your contact details