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Phone Systems
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Case Studies > Stock Broker
Telephone Systems
Stock Broker Telephone Systems
Cornwall Based Stock Brokers
The incumbent maintenance company charged considerable amounts of money each time
they visited site, even for the smallest programming change, because the client's
offices were based in Cornwall and they didn't have remote access on the system.
The client had been using an obsolete Samsung DCS Telephone System for a number
of years.
The client's business is generating trades on the Stock Market, therefore time really
is money to this company - every second counts.
They wanted to separate incoming calls depending on if they were for the Trading
Floor or the Administration Department as currently each Department was answering
eachothers calls - dramatically slowing down the productivity of the office staff
and more importantly the Trading Floor staff
The client considered companies from Bristol and Devon, but placed the business
with SynergyOne due to our overall professionalism in the tender process.
SynergyOne's proven UK coverage of skilled maintenance Technicians
also played a significant part in the decision making process.
All our all Technicians are able to access our range of Telephone Systems
remotely from their mobile data card powered laptops immediately upon receipt of
a request.
This alone saved the client considerable amounts of money as the programming changes
he required could be carried out remotely, at no cost, as part of his maintenance
agreement.
SynergyOne utilised our partner agreements with BT Openreach and BT Wholesale
to provide 30 Channels of ISDN30 completely free of charge,
which gave the business the ability to issue two telephone numbers to their clients.
One telephone number for the Administration Department and one telephone number
for the Trading Floor.
The Toshiba CIX 670 Telephone
System was expertly programmed to allow calls to the Trading Floor to have
priority over any other call. This enabled the client to take over 15% more calls
which equated to tangible profits for the business.
The next product absolutely revolutionised the client's business. The client noticed
an upsurge of over 23% in their Gross Profit month-on-month after this product was
introduced to their business.
At the time of demonstrating the benefits of the Toshiba CIX670 Telephone System
to the partners of the business, the SynergyOne Senior Business Development Manager
suggested that they trialled a Computer Telephony Integration (CTI) software
product - SmartPhone.
The product allowed the staff to access the full database of clients via a window
on their PC's. They had previously worked from daily updated printed sheets which
they would manually scroll through then dial the number. This took a reasonable
amount of time to complete each call and therefore each trade.
With the CTI software installed all the staff
had to do was type in the fist two or three letters of the clients name and click
the mouse. The chosen number would instantly be dialled without having to pick up
the telephone or dial the number - it all worked automatically.
If the first number dialled didn't reach the required person they could immediately
click any other telephone numbers associated with that client. By making contact
with clients in this way the business was able to increase the number of successful
trades by over 30% immediately upon the softwares installation.
The Office Administrator was able to keep all of the client's details 100% up to
date and accurate therefore ensuring the whole company always had exactly the right
data to work from.
Once the SmartPhone trial was completed, needless to say the client decided to keep
the product.
Lastly, being a Stock Broker the client is FSA regulated which entailed all calls
having to be recorded for verification and monitoring purposes.
SynergyOne installed and maintains a Call Recording system to
run across all the 30 Channels of ISDN30 ensuring that any dispute could be actioned
immediately with the caller still on the telephone.
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